 2011-07-26 |
|
|
YC's "Packaging Master" Expands into Southern Taiwan, Aiming for Annual Revenue of NT$150 Million Across Stores in Taiwan and Mainland China
July 26, 2011
YC Group (4306), a packaging material company, announced that its subsidiary, Xinzhou Global’s "Packaging Master," a professional packaging material retail chain, opened two new stores on the 25th in Pingzhen, Taoyuan, and Rende, Tainan, following the expansion of three stores in Taichung and Guanyin. Currently, with seven stores in Taiwan and Shanghai, China, a total of eight stores have been opened, and the group is aiming to open 20 stores across both Taiwan and China this year, with a target of NT$150 million in annual revenue.
YC explained that since 2011, "Packaging Master" has been expanding its retail network across major cities in Taiwan and China. In addition to selling products from the group, the stores also offer a range of international packaging materials. Thanks to effective cost control, the chain has already reached a break-even point.
Regarding store expansion, YC indicated that for its China stores, in addition to the already opened Shanghai Baian branch, it is seeking suitable locations in Songjiang and Qingpu districts, with operations expected to begin in August.
In addition to its aggressive store expansion, YC further mentioned that "Packaging Master" has planned a unified design for its delivery vehicles' appearance, incorporating the group’s professional image. The vehicles will feature a bright and vibrant red color scheme, with the YC Group and "Packaging Master" logos printed on them. This initiative not only strengthens the professional image but also serves as an effective marketing strategy. |
|
